Real-World Lessons from Industry Leaders - Qualcomm, smart Europe GmbH and Interbank

Jun 11, 3:30 – 4:30 PM (UTC)

Bay Area Chapter, Adobe Experience Platform and Apps User Group

Join us for an insightful evening with industry leaders from Qualcomm, Interbank, and smart Europe as they delve into th...

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About this event

Join us for an insightful evening with industry leaders from Qualcomm, Interbank, and smart Europe as they delve into the transformative use cases of Adobe Experience Platform in their organizations. In this one-hour session, our three expert practitioners will share real-world lessons, successes, and challenges they faced while implementing AEP solutions. Whether you're an architect, analyst, or decision-maker, this event is a valuable opportunity to learn how to apply these insights in your own setting. Don't miss out on the chance to connect with peers, spark new ideas, and get actionable strategies to elevate your customer experience. Reserve your spot today and be part of the future shaping conversation!

Speakers:

Abdul Jomaa — Audiences and Experiences Lead, Qualcomm The ROI Playbook: Measuring What Matters in Agentic CX Abdul oversees AEP, Adobe Target, and Customer Journey Analytics at Qualcomm. His work focuses on turning data, AI, and martech into scalable, customer-centric experiences that drive measurable impact.

Praveen Sadhineni — Lead Product Owner – CoE, smart Europe GmbH, Privacy-First Personalization: Navigating Data Governance in AEP

As consent rules tighten and third-party cookies disappear, personalization gets harder, but not impossible. Praveen will share how to architect data governance inside Adobe Experience Platform, the consent and first-party data strategies that actually hold up at scale, and what it takes to keep personalization sharp in a cookieless world.Hector

Manrique Espinoza — MarTech & Transformation Leader, Interbank How Interbank Scaled Multiple In-App Use Cases with AJO Decisioning Hector leads marketing technology and transformation at Interbank, focused on building scalable personalization capabilities, modernizing operating models, and unlocking experimentation at scale.

Speakers

  • Abdul Jomaa

    Qualcomm

    Audiences and Experiences Lead

  • Praveen Sadhineni

    smart Europe GmbH

    Lead Product Owner - CoE

  • Hector Manrique Espinoza

    Interbank

    Martech Lead

Hosts

  • Raadika Sudarsanam

    Workday

    Sr. Product Manager, Marketing Technology

  • Nimasha Jain

    Adobe

    Adoption Marketing Manager

  • Abdul Jomaa

    Qualcomm

    Audiences and Experiences Lead

  • Praveen Sadhineni

    smart Europe GmbH

    Lead Product Owner - CoE

  • Hector Manrique Espinoza

    Interbank

    Martech Lead

Organizers

  • Tanu Jammalamadaka

    Adobe

    Manager

  • Raadika Sudarsanam

    Workday

    Leader

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