Join the AEP Bay Area User Group for a high-impact virtual session designed to bridge the gap between marketing strategy, career evolution, and cutting-edge Adobe technology.

As the CX landscape shifts toward automation and "Agentic AI," success requires more than just the right tools—it requires a roadmap for ROI and the talent to execute it. In this three-part deep dive, we bring together industry leaders to explore how data drives creative wins, how practitioners can master the Adobe ecosystem, and how the next generation of AI orchestration is taking shape.

What to Expect:

1. The Growth Engine: Converting Data to Creative Decisions & ROI

• Speaker: Anish Raul, Senior Marketing Lead, Sling TV

• The Insight: Data isn’t just for spreadsheets. Learn how top-tier brands use data as a catalyst for creative decision-making and measurable revenue growth.

2. The Practitioner’s Path: From Grad Program to Certified AJO Specialist

• Speaker: Mridul Jammalamadaka, Technical MarTech Operations Manager, Datafinity

• The Insight: Technology is only as good as the people who run it. Discover a real-world success story of professional growth, highlighting how Adobe Journey Optimizer (AJO) certifications translate into career value and operational excellence.

3. Technical Excellence: Avail Free Trial and AEP and Agent Orchestrator Live Demo

• Speaker: Akintunde Ajayi/ Namita Krishnan Sr. PMM, Adobe

• The Insight: Get ahead of the curve with a technical deep dive into Adobe Experience Platform (AEP) and the "Agent Orchestrator." Learn the best practices for future-proofing your workflows with Agentic AI.